Amazon Search Engine Optimization
Amazon rankings have never been this exciting. We are among the best on the web, and the variety of tactics and methods that can be utilized to optimize Amazon listings is massive. When you effectively attained top rankings on Google with Amazon products, it is easy because it is one of the most open markets. Our techniques have been tried and tested, and also have never caused any issues with Amazon itself or any online search engine. Optimum Amazon rankings in major online search engines like Google, Yahoo and Bing are important to success on the internet; the rise in sales will likewise enhance your ranking in Amazon.com’s online search engine which is just another added bonus. Keep reading below for more tips and secrets, or if you would like a analysis of your listing simply fill out our Amazon Discovery Form for a free video analysis and we will get back to you with that as soon as possible.
When it comes to ranking your Amazon site in Amazon or Google one thing that often gets overlooked is retargeting customers by placing a cookie on their PC or phone so that the ad for your Amazon site reappears regularly to remind them that they have visited your product site recently. Once you have a list that you can retarget this can make your sales jump as high as 33%.
Something else that can help is ranking in Google for local keywords for your Amazon product. Say for wrinkle cream you could rank for local search terms where your product comes up in the search engines when people search for “New York City Botox” and your product comes up and people then check it out and consider it as a possible alternative to actually going somewhere and getting Botox. This is a simple procedure that people pay for, and they are looking for an affordable way to get rid of their wrinkles if you can get that ranked for that search term. You could talk about Botox treatments but then say there is a better way that is where you would talk about your wrinkle cream.
That is just one example of how to use an Amazon SEO expert to get the search engines to tip to your advantage. By talking about an issue that people are having and then reviewing several options/products but then highlighting your product you can make people think it is their idea. Then they are retargeted with your ad coming up when they are doing their regular searches then they remember your product and will go back, check it out, and then hopefully purchase it.
Something else you can do is market thru YouTube. Setting up a YouTube channel and helping people to find your product thru the video process can be very profitable. Something we do is put together videos with a demo by an actual person, and then rank it in YouTube and the search engines. This is a trick that not many people even think of. If you know what you are doing it is relatively easy to rank your product videos in YouTube as well as the search engines for many keywords that you are missing out on right now and also many customers that you are missing out on right now.
The basics are that you want to make sure your main keyword is in the title of your YouTube video. Then talking about your product and adding in keywords in the description can be very helpful. You will also want to put in your keywords in the tag area. You can also add closed captioning and add your keyword in there. Some options for your video topic are just to do a demo of the product and its advantages, you can have someone do a review of your product – talking about their problem and all the different products/services they have tried and how they found your product and why it was finally the one solution to their problem when nothing else worked for them. You can also give away products and have people make a “thank you” video thanking your company and product for helping them solve their issue and giving them what they needed.
Overall these are great alternatives to just simply ranking your product in Amazon or doing Amazon ads, although those are both great too there are so many other opportunities that you are missing out on. Whether it’s retargeting customers by placing a cookie on their PC or phone so that the ad for your Amazon site reappears regularly to remind them that they have visited your product site recently or ranking your product page in Google for local keywords for your Amazon product there is so much out there to further promote your product and increase sales it is really pretty crazy. Throw in marketing thru YouTube and combining all of these together is just hitting it from all different angles.
If you learned something from visiting us and think we could help you-you could get started with us today and learn how to do SEO Amazon style! The bottom line is we are specialists in handling our customers online exposure. Allow us to help present you in the greatest light possible, making sure that customers that are seeking you find you in as many ways as possible.
Give us a call, and we’ll show you exactly what we can do for you.